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Retinol Serum on a shelf with award roundel
How to layer Retinol Serum in your routine: Step 3, treat
Retinol Serum key claims
Apply pea-sized amount
Apply Retinol Serum in the PM
Retinol Serum ingredients
Model holding a bottle of Retinol Serum
Model with Retinol Serum on her face
Model applying Retinol Serum to her face
Due to the nature of Retinol Serum, this product may vary in colour - however this does not affect its efficacy

Retinol Serum | The INKEY List

Starter Retinol to help avoid irritation and target first signs of aging

4.4
Rated 4.4 out of 5 stars
4.4 Stars (879 Reviews)
$15.00 / 30ml
The ideal Retinol for beginners to introduce your skin to this powerful ingredient. Specially formulated with a slow-release, less irritating form of Retinol, the skin-renewing serum targets first signs of aging and hyperpigmentation. Working to visibly improve the appearance of fine lines, wrinkles and overall skin tone and texture with continued improvement over time.​ ​

Hero ingredient Retinyl Acetate is a derivative of vitamin A and works to gently resurface and enhance surface skin cell turnover, improving appearance of fine lines, wrinkles, and hyperpigmentation. This form of slow-release Retinol has been specifically chosen as a gentler anti ageing serum option. The added Squalane, a key antioxidant ingredient, provides additional hydrating and soothing benefits whilst helping to smooth skin's appearance.​ ​

If you are looking to reduce the appearance of post-acne scars, wrinkles and dark spots, once your skin is comfortable with our Retinol Serum, upgrade to the next level with our higher-strength Scar, Mark, and Wrinkle Solution with 1% Retinol.

Suitable for:

  • All Skin Types

Targets:

  • Fine Lines & Wrinkles
  • Hyperpigmentation
  • Uneven Skin Tone & Texture

Proud to be:

  • Carbon Net-Zero
  • B-Corp
  • Cruelty Free
  • Recyclable
  • Vegan
  • Travel Size
  • Gluten Free
  • Fragrance Free

Awards & Features

Allure 2021 Award
Glamour Award

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Compare with...

This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Suitable for those with with fine lines, slight discolouration or are new to using Retinol.
  • •Formulated with a slow-release, low irritating form of Retinol to be introduced slowly as part of your PM routine.

or

Have you tried?

Scar, Mark and Wrinkle Solution

Scar, Mark and Wrinkle Solution

  • •Suitable for those who have marks in the form of post-acne scars, dark discolouration or deep wrinkles which give the appearance of uneven texture and tone.
  • •Formulated with our highest level of Retinol (1%) with minimal irritation, only to be introduced slowly as part of your PM routine.

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  • Before and after comparison
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

  • Before and after comparison
    Mia is a loyal INKEY customer, using Salicylic Acid Cleanser in her routine along with Succinic Acid Treatment, Mandelic Acid Treatment, Retinol Serum and Niacinamide Serum.

    Mia

4.4
Rated 4.4 out of 5 stars
Based on 879 reviews
Total 5 star reviews: 602 Total 4 star reviews: 165 Total 3 star reviews: 47 Total 2 star reviews: 23 Total 1 star reviews: 42
Reviews Summary
Customers say this serum has a smooth, lightweight texture that absorbs quickly into skin. Many reviews mention its gentle nature, making it suitable for first-time users. The formula layers well with other products and doesn't feel sticky. Reviews frequently note visible improvements in skin texture and appearance with consistent use. While most users report positive experiences, some mention it can be runny in consistency. Common feedback includes the serum's easy application and comfortable feel on skin. Several reviewers appreciate the gradual approach, starting with twice-weekly use before increasing frequency. A few users note minimal results or breakouts, though these represent a small portion of experiences.
879 reviews
  • Joanne S.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 55 - 64
    Skin Type Normal
    Skin Concerns Blackheads, Dryness, Fine Lines and Wrinkles
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    4 days ago
    Retinol serum

    My skin feels amazing

  • Beth
    Verified Buyer
    Reviewing
    Retinol Serum
    I do not recommend this product
    Age Range 45 - 54
    Skin Type Combination
    Skin Concerns Fine Lines and Wrinkles, Texture, Blackheads
    Sensitive Skin Friendly? Yes
    Rated 1 out of 5 stars
    1 week ago
    Disappointed. Did nothing

    I've used this product for three months and built up to 4 times a week. There's no change to my skin. Still have the fine lines, no improvements to texture. Very disappointing.

    IU Profile picture for INKEY USA
    INKEY USA
    8 minutes ago

    Thank you so much for taking the time to share your feedback, Beth.

    We're truly sorry to hear about your disappointing experience with our Retinol Serum. It's particularly troubling to hear that despite using the product consistently for three months and building up your usage appropriately, you haven't noticed any improvements to your fine lines or texture - this is absolutely not the experience we want any of our customers to have. We take product efficacy very seriously, and we'd love for you to reach out to our askINKEY Team, as we would greatly appreciate the opportunity to understand your experience further and explore how we can make this right for you 🖤

  • ATHI
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Hyperpigmentation, Fine Lines and Wrinkles
    Sensitive Skin Friendly? No, Yes
    Rated 4 out of 5 stars
    1 week ago
    Perfetto

    Prodotto che amo e ho ricomprato più volte adoro la texture che lascia