FREE UK DELIVERY FOR ORDERS OVER £30

Introducing Alex 35, Los Angeles USA

My name is Alex Alejandro. I am 35 years old and currently live in Los Angeles, CA, which is where I am from and have been living for the past 10 years. When I was five years old, I moved to Oslo where I lived for 20 years before I moved back to LA. I am married to a man with more love and patience than any other human I have ever met, which I need because I have an extremely demanding job that does not leave a lot of time for much else.

Learning how to care for my skin has transformed into more than just a 'routine'. I didn’t even notice it at first, but this is how I care for myself

My mother taught me and my siblings at a young age the importance of caring for yourself. As I mentioned, I grew up in Oslo, Norway which is cold, colder, coldest. So having super dry, dehydrated and sensitive skin became quite uncomfortable and I had to be careful with what kind of ingredients I used. It took me a long time to figure out I needed to be mindful of what I put on my skin and to do my research. Once I started doing this and started finding products that worked based on decisions I made, I noticed I loved caring for my skin. It genuinely gives me joy! I look forward to my routines, both AM and PM. As silly as this may seem, it is the two times in my day where I get to focus solely on myself and give myself attention. Learning how to care for my skin has transformed into more than just a “routine”. I didn’t even notice it at first, but this is how I care for myself.

The INKEY List has allowed me to make confident decisions whenever I chose products

The INKEY List was a big part of my self care discovery. They gave me all the information I needed to educate myself on specific ingredients, understanding how they work and how to use them. This was a turning point for me. The INKEY List has allowed me to make confident decisions whenever I chose products, but also the freedom to test out ingredients I want to know more about. The INKEY List supported me from the first day I reached out. They answered every question I had and even recommended me products they thought I would like just because they thought it would benefit me. I have always felt that The INKEY List wants me to succeed in my skincare journey.

Alex's recipe

Ready to start your skincare journey?

Build your recipe