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Face Serums

Discover our expertly-formulated collection of face serums, powered by clinically-proven ingredients that deliver real, visible results. From our bestselling Vitamin C serums for brighter, more radiant skin to advanced Retinol treatments for smoother, firmer-looking skin, each facial serum is designed with transparent, science-backed formulations. Our range includes hydrating serums with Hyaluronic Acid for instant plumping, brightening serums with 15% Vitamin C + EGF for hyperpigmentation, and anti-aging solutions from beginner-friendly Starter Retinol to advanced formulas. Every ingredient is carefully selected and clearly explained, so you understand exactly what's working for your skin. Ready to find your perfect serum? Take our 2-minute Skincare Quiz for personalized recommendations, or explore our ingredient-focused approach to achieving your best skin yet.
  • INKEY List Plant-Derived Cica Exosome Serum 30ml bottle — affordable exosome skincare USA Exosome Hydro-Glow Complex swatch
    4.5
    Rated 4.5 out of 5 stars
    4.5 Stars (942 Reviews)

    Exosome Hydro-Glow Complex

    Hydrating glow serum with 6-in-1 skin rejuvenation - clinically proven results in 14 days*

    $24.00

  • Tube of The Inkey List Advanced Retinal Serum on a white background Yellow cosmetic product on a white background
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (138 Reviews)

    Advanced 0.2% Retinal Serum

    Clinically proven to deliver anti-aging results 11x faster than standard retinol** - with visible improvements in just 1 week*

    $22.00

  • 60ml HA Packshot transparent with Allure 2022 best of beauty award badge Hyaluronic Acid Serum swatch
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (3,121 Reviews)

    Hyaluronic Acid Serum - 60ml

    Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula

    $23.00

  • 15% Vitamin C + EGF Serum packshot 15% Vitamin C + EGF Serum swatch
    4.5
    Rated 4.5 out of 5 stars
    4.5 Stars (682 Reviews)

    15% Vitamin C + EGF Serum

    Brightening serum to target hyperpigmentation and uneven skin tone

    $20.00

  • Packshot of the Redness Relief Solution Redness Relief Solution goop shot
    4.2
    Rated 4.2 out of 5 stars
    4.2 Stars (463 Reviews)

    10% Azelaic Acid Serum for Redness Relief

    Clinically proven to minimises redness in 4 days* and soothe skin that feels irritated. Suitable for sensitive and rosacea-prone skin.

    $20.00

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  • The Inkey List retinol serum bottle on a white background Close-up of a beige cream swatch on a white background
    4.8
    Rated 4.8 out of 5 stars
    4.8 Stars (101 Reviews)

    Starter Retinol Serum

    Clinically proven to smooth fine lines in just 7 days*. 2x more effective than standard retinol without irritation**

    $15.00

  • Hyaluronic Acid Serum 30ml pack shot with award badge
Hyaluronic Acid Serum swatch
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (3,121 Reviews)

    Hyaluronic Acid Serum - 30ml

    Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula - just $12

    $13.00

  • Tranexamic Acid Serum Tranexamic Acid Serum product texture
    4.3
    Rated 4.3 out of 5 stars
    4.3 Stars (353 Reviews)

    Tranexamic Acid Serum

    Reduce hyperpigmentation & fade dark spots

    $19.00

  • Ectoin Hydro-Barrier Serum bottle Ectoin Hydro-Barrier Serum texture swatch
    4.5
    Rated 4.5 out of 5 stars
    4.5 Stars (406 Reviews)

    Ectoin Hydro-Barrier Serum

    Advanced barrier serum that strengthens & protects sensitive skin

    $17.00

  • Niacinamide Serum Niacinamide Serum swatch
    4.6
    Rated 4.6 out of 5 stars
    4.6 Stars (774 Reviews)

    10% Niacinamide Serum

    Targets acne, oil control and pore minimization

    $13.00

  • Supersize Hyaluronic Acid Serum - 100ml pack shot Hyaluronic Acid Serum swatch
    4.7
    Rated 4.7 out of 5 stars
    4.7 Stars (3,121 Reviews)

    Supersize Hyaluronic Acid Serum - 100ml

    Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula

    $32.00 (Worth $43.33)

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  • Polyglutamic Acid Serum bottle
Polyglutamic Acid product texture
    4.4
    Rated 4.4 out of 5 stars
    4.4 Stars (534 Reviews)

    Polyglutamic Acid Serum

    Lock in moisture for smooth skin instantly

    $17.00

  • Succinic Acid Acne Treatment packshot Succinic Acid Acne Treatment swatch
    4.3
    Rated 4.3 out of 5 stars
    4.3 Stars (785 Reviews)

    Succinic Acid Acne Treatment

    Clincally proven to visibly improve blemishes fast

    $15.00

  • 360° Skin Clearing Serum 360° Skin Clearing Serum swatch
    4.5
    Rated 4.5 out of 5 stars
    4.5 Stars (34 Reviews)

    360° Acne Clearing Serum

    Balance. Clear. Fade. 1 Serum for All 3 Stages of Acne

    $18.00

  • Beta Hydroxy Acid (BHA) Serum Beta Hydroxy Acid product texture
    4.4
    Rated 4.4 out of 5 stars
    4.4 Stars (348 Reviews)

    Beta Hydroxy Acid (BHA) Serum

    Clear acne & blackheads and prevent future breakouts

    $14.00

  • Mandelic Acid Treatment pack shot Mandelic Acid Treatment product texture
    4.4
    Rated 4.4 out of 5 stars
    4.4 Stars (297 Reviews)

    Mandelic Acid Treatment

    Helps reduce the appearance of post-breakout marks

    $15.00

FAQs

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