Face Serums

Discover our expertly-formulated collection of face serums, powered by clinically-proven ingredients that deliver real, visible results. From our bestselling Vitamin C serums for brighter, more radiant skin to advanced Retinol treatments for smoother, firmer-looking skin, each facial serum is designed with transparent, science-backed formulations. Our range includes hydrating serums with Hyaluronic Acid for instant plumping, brightening serums with 15% Vitamin C + EGF for hyperpigmentation, and anti-aging solutions from beginner-friendly Starter Retinol to advanced formulas. Every ingredient is carefully selected and clearly explained, so you understand exactly what's working for your skin. Ready to find your perfect serum? Take our 2-minute Skincare Quiz for personalized recommendations, or explore our ingredient-focused approach to achieving your best skin yet.

In your recipe You've bought before

4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,100 Reviews)

Hyaluronic Acid Serum - 60ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula

$18.00
In your recipe You've bought before

4.8
Rated 4.8 out of 5 stars
4.8 Stars (92 Reviews)

Starter Retinol Serum

Clinically proven to smooth fine lines in just 7 days*. 2x more effective than standard retinol without irritation**

$14.00
In your recipe You've bought before

4.5
Rated 4.5 out of 5 stars
4.5 Stars (917 Reviews)

Exosome Hydro-Glow Complex

Advanced exosome serum technology for radiant, youthful-looking skin in 14 days*

$22.00
In your recipe You've bought before

4.6
Rated 4.6 out of 5 stars
4.6 Stars (132 Reviews)

Advanced 0.2% Retinal Serum

Clinically proven to deliver anti-aging results 11x faster than standard retinol** - with visible improvements in just 1 week*

$15.00
In your recipe You've bought before

4.5
Rated 4.5 out of 5 stars
4.5 Stars (672 Reviews)

15% Vitamin C + EGF Serum

Brightening serum to target hyperpigmentation and uneven skin tone

$17.00
In your recipe You've bought before

4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,100 Reviews)

Hyaluronic Acid Serum - 30ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula - just $12

$10.00
In your recipe You've bought before

4.2
Rated 4.2 out of 5 stars
4.2 Stars (458 Reviews)

10% Azelaic Acid Serum for Redness Relief

Clinically proven to minimises redness in 4 days* and soothe skin that feels irritated. Suitable for sensitive and rosacea-prone skin.

$19.50
In your recipe You've bought before

4.3
Rated 4.3 out of 5 stars
4.3 Stars (349 Reviews)

Tranexamic Acid Serum

Reduce hyperpigmentation & fade dark spots

$18.00
In your recipe You've bought before

4.5
Rated 4.5 out of 5 stars
4.5 Stars (399 Reviews)

Ectoin Hydro-Barrier Serum

Advanced barrier serum that strengthens & protects sensitive skin

$15.00
In your recipe You've bought before

4.6
Rated 4.6 out of 5 stars
4.6 Stars (772 Reviews)

10% Niacinamide Serum

Targets acne, oil control and pore minimization

$10.50
In your recipe You've bought before

4.4
Rated 4.4 out of 5 stars
4.4 Stars (533 Reviews)

Polyglutamic Acid Serum

Lock in moisture for smooth skin instantly

$16.00
In your recipe You've bought before

4.5
Rated 4.5 out of 5 stars
4.5 Stars (32 Reviews)

360° Acne Clearing Serum

Balance. Clear. Fade. 1 Serum for All 3 Stages of Acne

$18.00
In your recipe You've bought before

4.3
Rated 4.3 out of 5 stars
4.3 Stars (783 Reviews)

Succinic Acid Acne Treatment

Clincally proven to visibly improve blemishes fast

$16.00
In your recipe You've bought before

4.4
Rated 4.4 out of 5 stars
4.4 Stars (346 Reviews)

Beta Hydroxy Acid (BHA) Serum

Clear acne & blackheads and prevent future breakouts

$11.00
In your recipe You've bought before

4.4
Rated 4.4 out of 5 stars
4.4 Stars (296 Reviews)

Mandelic Acid Treatment

Helps reduce the appearance of post-breakout marks

$14.00
SAVE UP TO 25% In your recipe You've bought before

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4.7
Rated 4.7 out of 5 stars
4.7 Stars (3,100 Reviews)

Supersize Hyaluronic Acid Serum - 100ml

Instantly hydrates, plumps & firms skin in a lightweight, non-sticky formula

$25.00 (Worth $33.00)

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FAQs

Our askINKEY digital skincare advisors are experts with deep product knowledge, here to answer your most asked questions and make skincare as simple as possible.

Face serums deliver high concentrations of active ingredients in lightweight formulas that penetrate deeper than moisturizers. Our Vitamin C serums brighten and protect against environmental damage, Retinol serums smooth fine lines and improve texture, while Hyaluronic Acid serums provide intense hydration. Each targets specific skin concerns with clinically-proven results.
Apply serum to clean, dry skin before moisturizer and sunscreen. Use 2-3 drops for your entire face, gently pressing into skin until absorbed. Use Vitamin C serums in the morning with SPF, and Retinol serums at night. Start with 2-3 times per week for active ingredients, gradually increasing as your skin builds tolerance.
For anti-aging, we recommend starting with our Starter Retinol Serum, clinically proven to reduce fine lines in 7 days. For advanced anti-aging, try our 0.2% Retinal Serum, which works 11x faster than standard Retinol. Combine with our 15% Vitamin C + EGF Serum for comprehensive age-prevention and brightening benefits.
Our 15% Vitamin C + EGF Serum uses stable L-Ascorbic Acid for maximum potency, targeting hyperpigmentation and dullness. It's formulated with EGF (Epidermal Growth Factor) for added anti-aging benefits. This concentration is effective yet gentle enough for daily use, providing brightening results without irritation.
Yes, but use them at different times. Apply Vitamin C serum in the morning with sunscreen for protection against free radicals, and use Retinol serum at night for cellular renewal. This combination maximizes benefits while minimizing potential irritation. Always introduce new actives gradually and listen to your skin.