Customers say this cleanser has a creamy, milky texture that transforms when water is added and leaves skin feeling soft, hydrated, and clean without tightness or dryness. Many reviews mention its effectiveness at removing makeup, including mascara and waterproof products, while being gentle on sensitive skin. Users appreciate its travel-friendly size and pump dispenser. Common feedback includes praise for its non-stripping formula and suitability for double cleansing routines. While most find it hydrating and calming, a few note it may not provide enough moisture for very dry skin or could cause breakouts for some acne-prone users.