We Marched at LA Pride | The INKEY List

On Sunday 14th June, Team INKEY took to the streets of Hollywood for LA Pride - and it was a day we won't forget.

Our co-founder Colette Laxton marched alongside our Insider community and the wider INKEY team as part of the official parade, bringing together people who believe in the same things we do: confidence, community, and the freedom to be exactly who you are.

A day built around community

At INKEY, our community has always been at the heart of what we do. Seeing our Insiders show up - proud, loud, and ready to celebrate - was a reminder of why we started this brand in the first place. Skincare is personal. Identity is personal. And everyone deserves to feel supported in both. Pride isn't just a moment on the calendar for us - it's a reflection of values we hold all year round: inclusion, transparency, and the belief that everyone deserves to feel confident in their own skin. Literally and figuratively.

Our newest drop, your new favourite

As a thank you to everyone who joined us on the day, we gifted each participant our brand new Oat Cleansing Balm alongside an exclusive INKEY Pride t-shirt. The new and improved formula features 5% Oat Kernel Oil — increased from 3% — delivering essential ceramides and omega 3 & 6 fatty acids that dissolve makeup and SPF in 30 seconds while actively supporting your skin barrier. We've also added Sea Buckthorn Oil, which brings antioxidant and antibacterial properties to soothe, balance and protect skin. Clinically proven to leave skin hydrated for up to 12 hours, it's suitable for all skin types — including sensitive, blemish-prone and pregnant or breastfeeding skin — and never leaves it stripped, dry or tight.

Proud supporters of Los Angeles LGBT Center

We're also proud to stand alongside the Los Angeles LGBT Center, an organisation that provides vital health services, social services, housing and education to the LGBTQ+ community. The Center has been an unwavering force in the fight against bigotry and in building a world where LGBTQ+ people can live as healthy, equal and complete members of society. That work matters - and we're committed to supporting it.

To everyone who marched with us, cheered us on, or followed along from home: thank you. You're the reason we show up.

Here's to more celebrations, more community, and more of exactly this.

Team INKEY 🌈