Retinol Serum on a shelf with award roundel
How to layer Retinol Serum in your routine: Step 3, treat
Retinol Serum key claims
Apply pea-sized amount
Apply Retinol Serum in the PM
Retinol Serum ingredients
Model holding a bottle of Retinol Serum
Model with Retinol Serum on her face
Model applying Retinol Serum to her face
Due to the nature of Retinol Serum, this product may vary in colour - however this does not affect its efficacy

Retinol Serum | The INKEY List

Starter Retinol to help avoid irritation and target first signs of aging

4.4
Rated 4.4 out of 5 stars
4.4 Stars (930 Reviews)
$16.00 / 30ml

WHAT YOU GET: A beginner-friendly Retinol serum that targets early signs of aging and uneven skin tone - without the irritation.

WHY IT WORKS: 1% slow-release Retinyl Acetate gently boosts cell turnover to smooth fine lines, wrinkles and pigmentation. Squalane adds hydration and helps calm the skin.

HOW IT FEELS: Lightweight, silky and non-greasy. Skin feels soft, nourished and gradually more even over time.

WHEN TO USE: PM only, 2–3 nights a week to start. Once skin builds tolerance, you can move up to our 1% Scar, Mark and Wrinkle Solution.

Suitable for:

  • All Skin Types

Targets:

  • Fine Lines & Wrinkles
  • Hyperpigmentation
  • Uneven Skin Tone & Texture

Awards & Features

Allure 2021 Award
Glamour Award

Shipping info

Standard tracked shipping

  • $5.95 or FREE on your first order & orders over $35
  • (2-5 business days*)

Express tracked shipping

  • $15
  • (2-3 business days*, when ordered before 3pm EST)

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Compare with...

This product

Have you tried?

This product

Retinol Serum

Retinol Serum

  • •Targets fine lines and uneven skin tone.
  • •1% slow-release retinol for beginners.
  • •For first-time users or sensitive skin.

or

Have you tried?

1% Retinol Serum

1% Retinol Serum

  • •Reduces post-acne marks, dark spots and deep wrinkles.
  • •1% Retinol for advanced results
  • •For skin with visible discoloration and signs of aging.

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  • Before and after comparison
    "So I must tell you my skin used to look really dull and highly pigmented. I came across your products specially having acne scars and spots I thought of going with Retinol Serum and Vitamin C Serum, and now I can't believe how my skin looks. It just boosted my confidence and makes me feel sooo good. Thank you!"

    Aarushi

  • Before and after comparison
    Mia is a loyal INKEY customer, using Salicylic Acid Cleanser in her routine along with Succinic Acid Treatment, Mandelic Acid Treatment, Retinol Serum and Niacinamide Serum.

    Mia

4.4
Rated 4.4 out of 5 stars
Based on 930 reviews
Total 5 star reviews: 637 Total 4 star reviews: 180 Total 3 star reviews: 48 Total 2 star reviews: 23 Total 1 star reviews: 42
Reviews Summary
Customers say this serum has a lightweight, silky texture that absorbs easily into skin. Many reviews mention gradual improvements in skin appearance after consistent use, particularly noting smoother texture and less noticeable fine lines. Users appreciate the gentle formula, with many successfully building up from twice weekly to more frequent use. While most find it effective, some note the distinct scent takes getting used to. Common feedback highlights the smooth application and compatibility with other skincare products. Reviews indicate visible results typically appear after several weeks of regular use.
930 reviews
  • Kirsty R.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 45 - 54
    Skin Type Combination
    Skin Concerns Breakouts, Fine Lines and Wrinkles, Acne Scars
    Sensitive Skin Friendly? Yes
    Rated 5 out of 5 stars
    2 days ago
    My go to

    I love this and wouldn’t be without

  • Jamie H.
    Verified Buyer
    Reviewing
    Retinol Serum
    I recommend this product
    Age Range 35 - 44
    Skin Type Combination
    Skin Concerns Fine Lines and Wrinkles, Texture, Hyperpigmentation
    Sensitive Skin Friendly? No
    Rated 4 out of 5 stars
    3 days ago
    Just started with retinol

    I just started using retinol at 42. Mostly fine lines, haven’t really noticed a difference there. What I have noticed is brighter skin overall! I started off using a couple times a week had some purging but now up to every other day.

  • Maria
    Reviewing
    Retinol Serum
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    5 Stars

    Me encanta he notado el cambio en mi piel esta mucho mas hidratada