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Vitamin C Serum tube on a purple gradient background
Before and After of customer using Vitamin C Serum
How to layer Vitamin C Serum in your routine
Hand holding a tube of Vitamin C Serum with text overlay explaining amount to apply (pea-sized amount) and when to use it in your skincare routine (AM only)
Key benefits of using Vitamin C serum

Vitamin C Serum

Brightens, protects, and reduces signs of aging

3.2
Rated 3.2 out of 5 stars
3.2 Stars (268 Reviews)
$6.50 $13.00 / 30ml

Free shipping on all orders

Vitamin C is a powerful, multi-functional antioxidant and skin brightening ingredient. Our Vitamin C Serum helps to tackle the appearance of hyperpigmentation, dullness and fine lines.

Formulated with 30% pure L-ascorbic Acid, Vitamin C Serum can help your skin appear brighter and targets signs of ageing. Our 30% Vitamin C Serum can also help to protect against free radicals and pollution. Best used in the AM, the rich, creamy texture gives an instant smoothing effect, making it a great base for makeup.

Suitable for:

  • All Skin Types
  • Pregnancy & Breastfeeding

Targets:

  • Dull Skin
  • Hyperpigmentation
  • Fine Lines & Wrinkles

Proud to be:

  • Carbon Net-Zero
  • B-Corp
  • Cruelty Free
  • Recyclable
  • Vegan
  • Travel Size
  • Gluten Free
  • Fragrance Free

Shipping info

Standard tracked shipping

  • FREE on all orders
  • (2-5 business days*)

Express tracked shipping

  • $15
  • (2-3 business days*, when ordered before 3pm EST)

*Find out more about shipping here.

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3.2
Rated 3.2 out of 5 stars
Based on 268 reviews
Total 5 star reviews: 90 Total 4 star reviews: 48 Total 3 star reviews: 28 Total 2 star reviews: 38 Total 1 star reviews: 64
268 reviews
  • Ozan Ö.
    Verified Buyer
    I recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Hyperpigmentation, Fine Lines and Wrinkles
    Sensitive Skin Friendly? No
    Rated 4 out of 5 stars
    1 month ago
    Very Good

    It's great for what it is, but it would be great if there are some additional active ingredients that works well with Vitamin C.

  • Oksana
    Verified Buyer
    I do not recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Plumping, Fine Lines and Wrinkles
    Sensitive Skin Friendly? Yes
    Rated 1 out of 5 stars
    1 month ago
    Sticks to skin and does not spread

    This product is very disappointing, when I put it on my skin it immediately turns into a paste that is impossible to evenly spread over face, it collects in clumps, impossible to layer with other products and pills on its own even without anything on top.

    IU Profile picture for INKEY USA
    INKEY USA
    1 week ago

    Thank you so much for taking the time to share your honest feedback about our Vitamin C Serum, Oksana.

    We're truly sorry to hear about your experience with our product, this is absolutely not the experience we want any of our customers to have. We completely understand your frustration with the texture issues you experienced - the clumping, difficulty spreading, and pilling problems you described must have been particularly disappointing when trying to incorporate the serum into your skincare routine.

    While many customers use our Vitamin C Serum without issue, we understand that product texture and application performance are fundamental to delivering the quality experience our customers expect and deserve. We recognise how frustrating it must have been to deal with a product that wouldn't spread evenly or layer properly with your other skincare products, especially when you're trying to achieve the best results from your routine.

    We take your experience very seriously, and we'd love for you to reach out to our askINKEY Team, as we would greatly appreciate the opportunity to understand your experience further and explore how we can support 🖤

  • SARA S.
    Verified Buyer
    I do not recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Dryness, Blackheads, Fine Lines and Wrinkles
    Sensitive Skin Friendly? No
    Rated 2 out of 5 stars
    1 month ago
    My skin couldn’t handle it

    Unfortunately, this serum just isn’t for me. It feels a bit too harsh on my skin, leaving it irritated and itchy. I’m sure it might work for others.

    My skin can easily tolerate 0,1% tazarotene every night, but this serum is simply too much

    IU Profile picture for INKEY USA
    INKEY USA
    1 week ago

    Thank you so much for taking the time to share your honest feedback about our Vitamin C Serum, Sara.

    We're truly sorry to hear about your experience with our product, this is absolutely not the experience we want any of our customers to have. We completely understand your frustration with the irritation and itchiness you experienced - this must have been particularly disappointing, especially given your skin's tolerance to other active ingredients like tazarotene.

    While many customers use our Vitamin C Serum without issue, we understand that everyone's skin can react differently to skincare formulations, and sensitivity can vary greatly from person to person. Vitamin C can sometimes be more reactive for certain skin types, even when the skin handles other actives well, and we completely understand your decision to discontinue use after experiencing these issues.

    We take your experience very seriously, and we'd love for you to reach out to our askINKEY Team, as we would greatly appreciate the opportunity to understand your experience further and explore how we can support 🖤