Skip to main content
Niacinamide Serum bottle on a shelf
Close-up of a person applying a product to their eye with text highlighting Niacinamide Serum benefits.
Skincare product with text on how to layer Niacinamide Serum in a routine on a neutral background
Ingredients in Niacinamide Serum
Cosmetic dropper with Niacinamide Serum being applied to skin, accompanied by usage instructions.
Before and after comparison of a person's face with acne on the left and clear skin on the right.
Model holding a bottle of Niacinamide Serum
Model applying Niacinamide Serum to her face

10% Niacinamide Serum

Visibly reduces excess oil, breakouts and the look of pores

4.6
Rated 4.6 out of 5 stars
4.6 Stars (785 Reviews)
$13.00 / 30ml

Save 25% on 4+ products with code STRONG25 Shop now

Buy online at

What you get: A lightweight 10% Niacinamide serum that targets excess oil, reduces blemishes, and minimizes the appearance of pores for visibly clearer skin. 

Why it works: 10% Niacinamide regulates oil production and calms blemishes, while Hyaluronic Acid delivers lightweight hydration for balanced, clearer-looking skin.

How it feels: Lightweight and layers easily with skincare, spf and makeup.

When to use: Use AM/PM, after cleansing and applying your hydrator. Follow with moisturizer, and SPF in the AM.

Suitable for:

  • All skin types
  • Sensitive skin
  • Pregnancy & breastfeeding

Targets:

  • Excess oil
  • Redness
  • Breakouts & blemishes

Awards & Features

  • Cosmopolitan Award
  • Popsugar feature
  • Glamour Feature

Niacinamide for beginners: Why 10% is the perfect starting point

New to niacinamide skincare? You're in the right place. Our 10% concentration is specifically designed for niacinamide beginners and all skin types - even sensitive skin. Unlike harsher blemish treatments that can cause dryness and irritation, niacinamide (vitamin B3) works gently to regulate oil production at the source. The result? Visibly clearer skin and refined pores without the redness or flaking.

Perfect for:

  • First-time niacinamide users

  • Sensitive or reactive skin

  • Combination skin with t-zone oiliness

Compare with...

This product
10% Niacinamide Serum

10% Niacinamide Serum

$13.00 / 30ml
4.6
Rated 4.6 out of 5 stars
4.6 Stars (785 Reviews)
Oily & Blemish-Prone Skin
  • Lightweight, fast-absorbing serum that layers effortlessly under moisturiser.
  • Reduces the look of excess oil, shine and enlarged pores, comfortable all day.
  • Helps balance and clarify the complexion whilst supporting the skin barrier.
  • Powered by 10% Niacinamide and Hyaluronic Acid to control oil and hydrate.

Beta Hydroxy Acid (BHA) Serum

$14.00 / 30ml
4.4
Rated 4.4 out of 5 stars
4.4 Stars (352 Reviews)
Congested, Acne-Prone Skin
  • Lightweight liquid exfoliant that absorbs quickly with no gritty residue.
  • Unclogs pores and smooths uneven texture, without stripping or tightness.
  • Clears daily buildup whilst helping to prevent future breakouts and blackheads.
  • Powered by 2% Salicylic Acid (BHA) to deeply exfoliate and refine pores.

Your Acne, Analyzed

Start understanding your Acne. Try our NEW Acne Analyzer Pro.

Start Analysis
  • Before and after showing results of 10% Niacinamide Serum
    Zaklina uses Fulvic Acid Cleanser with Niacinamide Serum, Tranexamic Acid Serum and Vitamin BCE Moisturizer. “You took my skin (and face) to another level! Thank you INKEY List.”

    Zaklina

  • Before and after showing results of 10% Niacinamide Serum
    "This is after just a couple of months using The INKEY List... I couldn't not show you. I had tried everything before and nothing ever helped!"

    Tina C

  • Before and after showing results of 10% Niacinamide Serum
    Aysu started using Niacinamide Serum in her routine to improve her skin. After 2 months of use, her redness and breakouts have reduced.

    Aysu

  • Before and after showing results of 10% Niacinamide Serum
    Mia is a loyal INKEY customer, using Salicylic Acid Cleanser in her routine along with Succinic Acid Treatment, Mandelic Acid Treatment, Retinol Serum and Niacinamide Serum.

    Mia M

  • Before and after showing results of 10% Niacinamide Serum
    Shannon shared her myINKEY skin journey with her TikTok followers. She used Omega Water Cream AM and PM to improve her skin barrier, alongside Beta Hydroxy Acid Serum, Niacinamide Serum, Salicylic Acid Cleanser and Succinic Acid Treatment to tackle her breakouts.

    Shannon

  • Before and after showing results of 10% Niacinamide Serum
    'I’ve always found it hard to find a routine to manage my dry but acne prone skin. These products helped reduce my inflammation, whilst also keeping my skin really hydrated and glowing.' @ charlotterowe26

    Charlotte

4.6
Rated 4.6 out of 5 stars
Based on 785 reviews
Reviews Summary
Customers say this serum has a lightweight, non-sticky texture that absorbs quickly into skin. Many users report it helps control oiliness, reduces redness, and minimizes the appearance of pores. Frequent comments address its effectiveness for breakouts and improving skin texture. Several customers mention using it consistently for years and becoming repeat purchasers. While most praise its gentle formula suitable for sensitive skin, some note it can feel tacky or cause irritation. A few users mention concerns about recent formula changes affecting smell and consistency.
785 reviews
  • Charlie-Rose T. C.
    Verified Buyer
    Reviewing
    10% Niacinamide Serum
    I recommend this product
    Age Range 25 - 34
    Skin Type Oily
    Skin Concerns Dehydration, Oiliness, Dull Skin
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Sensitive Skin Suitability Suitable for my sensitive skin
    Rated 5 out of 5 stars
    2 weeks ago
    Great for daily use

    I use this on no makeup days to keep my skin feeling fresh.

  • Nellie T.
    Verified Buyer
    Reviewing
    10% Niacinamide Serum Duo
    I recommend this product
    Age Range 35 - 44
    Skin Type Combination
    Skin Concerns Oiliness, Acne Scars, Hyperpigmentation, Texture, Redness
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 3 months +
    Sensitive Skin Suitability Suitable for my sensitive skin
    Rated 5 out of 5 stars
    3 weeks ago
    Cost effective product

    I've been using this in my skincare routine for a while, and I like that you can get the items in a duo.

  • Anouk v. K.
    Verified Buyer
    Reviewing
    10% Niacinamide Serum
    I recommend this product
    Age Range 25 - 34
    Skin Type Combination
    Skin Concerns Acne Scars, Oiliness, Breakouts
    Have you purchased an INKEY List product before? Yes
    How long have you used this product for? 1 month - 3 months
    Sensitive Skin Friendly? Yes
    Rated 4 out of 5 stars
    1 month ago
    I think its fine

    Happy with the serum. Can't say much about long term effects. Had a little purge but now my skins look a bit cleaner I believe.